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Zav-Menia

This is an image from this group.
Zav-Menia (Menia = Prevention in Hebrew) was established in 2007 and collaborates closely with the association of GI doctors.

The primary goal of the group is to reduce the incidence of Colorectal Cancer by raising awareness and increasing early detection of the disease through the active use of colonoscopy and other tests. To achieve this the group has adopted innovative programs using social media, printed and web based channels and television. The slogan of the group is “Do not let cancer get you from behind!”

CRC screening tests in Israel are all covered by the national health insurance, however the public compliance is still too low. Our main goal is to break the barriers of embarrassment and fear and convince adults above the age of 40-50 years to get screened. We work closely with a PR agency and with an advertisement company to create high profile activities in all media channels, relying on humor, provocation and surprises.

Our minimal budget is based on donations and sponsorship by various companies. We are active mostly with a group of volunteers and subcontractors and without an office or any overhead expenses. 

Please find our websites here

ECCAM 2017
On the 1st of March, The Ministry of Health of Israel ​has released the annual report on the progress of CRC prevention.
Below ​are the ​g​raphs of the trends in CRC incidence as recorded by the Cancer registry. ​Although the total number of cases are still alarming​,​ the positive trends are rather clear. Our campaign started on 2007, so we can share some of the credit to these achievements. The reduction of ~30% among Jewish women and ​m​en can be translated to >5000 cases that were prevented over the last 7 years. In  parallel, the number of screening colonoscopies has risen more than 200% of that period in addition to FIT testing

​As in the Arab population the trend is not satisfying, we have acknowledged ​that ​there are several cultural barriers that need to be addressed in order to increase their compliance with screening tests and then we hope to further reduce their morbidity and mortality. We have recently embarked on a special project in Arabic focused on the 20% of our population​.
An image from our site
Digestive Cancers Europe
Scots House
Scots Lane
Salisbury
SP1 3TR
United Kingdom
Tel: +44 1722 333 587
info@digestivecancers.eu


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