We are happy to share with our Members an update of the AstraZeneca campaign ‘New Normal, Same Cancer’. The campaign, developed during the pandemic to encourage people to go back to screening appointments and care, has now been updated and includes materials specific to tumour type. This is because the campaign messages are still as relevant today as at the height of the pandemic in many parts of the world.

Tumour types relevant to digestive cancers include:

• Colorectal
• Liver
• Pancreatic

You are invited to use this content as part of your awareness and education campaigns. Materials are available via this link.

The developers of these materials ask that you follow these points when using them:

• Use these materials as-is and never in conjunction with a cancer treatment/product.
• If you would like to make any changes (including co-branding any assets with your organisation’s logo), you will need to contact Michelle Marchione at AtsraZeneca – you can also contact her to see what language materials besides English may be at your diposal.

Do you have other questions? Please contact us.