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UK Member Launches ‘Colonoscopy Confidence’ Campaign
To increase the confidence in the colonoscopy procedure – a key screening technique for suspected colorectal cancer – our UK Member Bowel Cancer UK has launched a focused campaign on ‘colonoscopy confidence’.
The campaign was developed as research showed the procedure often suffers from non-attendance in the UK. The organisation set out to understand patient barriers to attending the colonoscopy appointments and developed a communication campaign to tackle the problem using a fresh, authentic and a human tone of voice to create engagement around an often difficult subject.