Filter news
Categories
Annual General Meeting Beat Cancer Plan Beating Cancer Plan Biomarkers biosimilars Cancer Mission carers Carers Portal Clinical Trials colorectal cancer COR2ED COVID-19 DiCE DiCE Masterclass Dice members DiCE Survey drugs ECCAM ESMO GI EU4Health EU Commission EU Health Policy Platform EU Policy European Cancer Organisation events Gastric cancer health tips liver cancer mCRC medical education medical news metastatic colorectal cancer oesophageal cancer pancreatic cancer Partners patient education patient stories rare cancers research screening statistics Testing Thematic Network treatment wolfram nolte memorial awardUK Member Launches ‘Colonoscopy Confidence’ Campaign

To increase the confidence in the colonoscopy procedure – a key screening technique for suspected colorectal cancer – our UK Member Bowel Cancer UK has launched a focused campaign on ‘colonoscopy confidence’.
The campaign was developed as research showed the procedure often suffers from non-attendance in the UK. The organisation set out to understand patient barriers to attending the colonoscopy appointments and developed a communication campaign to tackle the problem using a fresh, authentic and a human tone of voice to create engagement around an often difficult subject.
To this purpose they have created a toolkit and all assets can be found on their website. Please contact Catie Young, Communication Manager if you want any other information on this campaign.