UK Member Launches ‘Colonoscopy Confidence’ Campaign

January 24, 2022
UK Member Launches ‘Colonoscopy Confidence’ Campaign

To increase the confidence in the colonoscopy procedure – a key screening technique for suspected colorectal cancer – our UK Member Bowel Cancer UK has launched a focused campaign on ‘colonoscopy confidence’.

The campaign was developed as research showed the procedure often suffers from non-attendance in the UK. The organisation set out to understand patient barriers to attending the colonoscopy appointments and developed a communication campaign to tackle the problem using a fresh, authentic and a human tone of voice to create engagement around an often difficult subject.

To this purpose they have created a toolkit and all assets can be found on their website. Please contact Catie Young, Communication Manager if you want any other information on this campaign.

Catie Young

In order to facilitate the use of our website, we use cookies.

Please confirm if you accept our tracking cookies. When declining the cookies, you can continue visiting the website without sending data to third party services. Read our complete cookie statement here.